The Blog

Google Adds Android Referrer Tracking For Analytics

Google Adds Android Referrer Tracking For Analytics

Yesterday, Google announced on Google+ that they now support referrer tracking for Android apps. This will give Android app marketers the data on the sources of your app installs. “Referrer tracking helps you understand the source that led users to install your app, and is used by Google Analytics and other mobile analytics platforms to provide reporting,” Google said. If there is no referrer …

Read the source article at Search Engine Roundtable

Why Content Marketing Awards Are More Than Just a Hug for Your Brand

Why Content Marketing Awards Are More Than Just a Hug for Your Brand

I’ll be honest with you: I used to think that awards programs were just another way organizations could extract money from needy agencies and brands that want a hug.

Since I’ve been involved in the Content Marketing Awards, the oldest and largest content marketing awards program in the world, I’ve had to rethink my stance. Especially this year.

Let me explain.

Read the source article at contentmarketinginstitute.com

How to Create a Sensible Social Media Strategy for Your Business [infographic]

How to Create a Sensible Social Media Strategy for Your Business [infographic]

Many businesses find social media overwhelming – there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.

Here are a few steps you can take to focus your energy:

Read the source article at HubSpot Blog Homepage

Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]

Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]

Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But with over 100 million daily active users, it’s clear the app is here to stay — and yet, many marketers are still struggling with the concept of actually using it for their businesses. (In fact, a lot of marketers are still struggling to take it seriously as a social media platform at all.)

Read the source article at HubSpot Blog Homepage

How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time

How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time

Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?

Read the source article at HubSpot Blog Homepage

Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.

Read the source article at HubSpot Blog Homepage

2 Ecommerce Image Tips That Increase Sales Conversions

2 Ecommerce Image Tips That Increase Sales Conversions

Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction.

Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout.

Read the source article at HubSpot Blog Homepage

Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]

Lessons Learned from Year 1 of the Call to Action Podcast [PODCAST]

Image by Morrowlight via Shutterstock.

The first year of becoming a parent is a rollercoaster of emotions, from terror to pure joy and everything in between. You can’t sleep, you don’t have time to eat and you go from laughing to crying in mere seconds. But in the end it’s all worth it, because like every proud parent, your podcast’s achievements become your own.

Nope, that wasn’t a typo. We’re talking about a different kind of baby — one you can download on iTunes.

Read the source article at Landing Pages

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.

In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there’s a lot more that can be improved.

Read the source article at HubSpot Blog Homepage