Blog : Content Marketing

3 Must-Read Books for Serious Business Bloggers

3 Must-Read Books for Serious Business Bloggers

Blogging can be tough, right? And incredibly disheartening at times. Especially when you spend hours crafting a great post (to you, anyway) that attracts little, to no, traffic. Or days writing a mega article that fails to hold readers’ attention. Blogging was meant to help you stand out and win clients. Instead they barely know you exist. Let alone care what you say. Your business will never …

Read the source article at huffingtonpost.com

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company present. Pest management? Check. A few small manufacturing companies, a nonprofit, and a jewelry store rounded it out. In other words, it was a diverse group of companies.

Read the source article at contentmarketinginstitute.com

Why Branding and PPC Go Together Like PB&J [podcast]

Why Branding and PPC Go Together Like PB&J [podcast]

If your brand voice and PPC ad copy don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image source.

Branding and performance are typically seen as being on opposite ends of the marketing spectrum — the PPC specialists run their campaigns while the branding experts concern themselves with more high-level strategy.

Read the source article at Landing Pages

Jimmy Jellinek Named VP Content Marketing For TBS & TNT

Jimmy Jellinek Named VP Content Marketing For TBS & TNT

Former Playboy Enterprises exec Jimmy Jellinek has joined Turner as vice president of content marketing and digital innovation for TBS and  TNT. It’s the latest move in the expansion of the marketing team for TBS and TNT under President and Chief Creative Officer Kevin Reilly, following the promotion of Jeff Gregor to chief catalyst officer for TBS and TNT, and the appointment of Michael Engleman as EVP entertainment marketing and brand innovation for the networks.

Read the source article at Deadline