Blog : Content Marketing

6 Things I Learned from Analyzing the Most Shared Blog Posts from Top Content Marketers

6 Things I Learned from Analyzing the Most Shared Blog Posts from Top Content Marketers

Forget all that noise from so-called content marketing experts who don’t back up their advice with data. Image source.

What’s the first thing a company should do before getting into content marketing?

While opinions may vary, I’d say that analyzing other successful content marketers and their approach is a good start.

Before Twitter shut off the API that allowed people to easily display tweet counts, I went on a data gathering spree…

Read the source article at Landing Pages

16 Common-Sense Reminders for Uncommonly Good Content

16 Common-Sense Reminders for Uncommonly Good Content

I miss things that are right in front of my face. I spend long minutes scouring the parking lot for my car or searching the cupboard for a certain spice, only to realize – sometimes with the help of someone standing next to me – that the thing I want, need, and know like the back of my eyelids has been sitting in my line of sight the whole time.

Read the source article at contentmarketinginstitute.com

Why Small Businesses Are Getting LinkedIn Wrong – WSJ

Why Small Businesses Are Getting LinkedIn Wrong – WSJ

How can a small company make the most of LinkedIn LNKD 3.54 % ?

The social network is an inescapable part of online life for working professionals. But much of the advice on how to leverage it is targeted at big names. Over and over, I see small businesses making mistakes on LinkedIn because they are patterning their strategies after approaches that work for larger companies with huge budgets, lots of brand awareness and extensive social-media systems.

Read the source article at wsj.com

HubShout, LLC Research Reveals 74% of Small Business Marketers To Increase Budgets in 2016

HubShout, LLC Research Reveals 74% of Small Business Marketers To Increase Budgets in 2016

The digital marketing and white label SEO agency has released a new eBook, featuring original research conducted at the end of 2015. It forecasts the state of online marketing for small businesses and includes key insights into what small businesses want from their marketing campaigns. (PRWeb February 04, 2016) Read the full story at http://www.prweb.com/releases/2016-digital-marketing/seo …

Read the source article at prweb.com

What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email.

Read the source article at HubSpot Blog Homepage

Funny Tweets & Social Media Examples From 17 Real Brands

Funny Tweets & Social Media Examples From 17 Real Brands

There are quite a few factors that go into what makes a brand “followable” in social media. Think about it from the follower’s perspective: Why do you choose to ‘Like’ or follow certain brands on social networks like Facebook and Twitter?

It could be because they share valuable, educational content that appeals to your interests and needs. Or, it could be that they give you access to exclusive deals, coupons, or other promotions. Or, maybe they’re just ridiculously funny.

Read the source article at HubSpot Blog Homepage