New from Forrester: Building a Predictable Lead-To-Revenue System

New from Forrester: Building a Predictable Lead-To-Revenue System

New from Forrester: Building a Predictable Lead-To-Revenue System

There was a time when marketing was considered a cost center. Unable to determine what impact their segment of the business was having on the bottom line, marketers fought hard to prove their worth.

Now, marketing has earned its spot at the table with more and more marketing execs committed to pipeline and revenue performance.

But with increased recognition comes increased pressure to deliver on specific results.

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