Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool

Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool

Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool

You’re probably familiar with the typical implementation of marketing automation. You might even be part of the 19% of B2B companies which SalesStaff recently reported use the tools – and if so, perhaps you’re among the elite 37% of that group which they found actually leveraged some of the personalization capability which is at the core of today’s marketing automation.

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