Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing.
Must be nice, eh?
Most businesses, though, have a much — how shall I say it — slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.
Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.