Your Brand Needs a Point of View, But Do You?

Your Brand Needs a Point of View, But Do You?

Your Brand Needs a Point of View, But Do You?

My 8-year-old daughter recently questioned her 4-year-old sister: “What’s your POV?”

Not surprisingly, my 4-year-old just looked at her, dumbfounded. She has no idea that POV means point of view or why a young child (or anyone) would need this.

The genesis of this conversation is (a bit embarrassingly) The Next Food Network Star that my older daughter and I watched over the holiday on Netflix.

Read the source article at contentmarketinginstitute.com

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