The Need for Leads: Why Marketing is the Perfect Wingman for Sales

The Need for Leads: Why Marketing is the Perfect Wingman for Sales

The Need for Leads: Why Marketing is the Perfect Wingman for Sales

Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions.

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