Inactive Subscribers are Still Valuable Customers

Inactive Subscribers are Still Valuable Customers

Inactive Subscribers are Still Valuable Customers

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work.

But what about those other people? You know, the ones who don’t even open your emails? They signed up for your list, but you’re not really sure if they care. Why are they still subscribed? Should you remove them from your list? What’s the deal with inactive subscribers?

Read the source article at MailChimp Email Marketing Blog

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