Why Small Businesses Are Getting LinkedIn Wrong – WSJ

Why Small Businesses Are Getting LinkedIn Wrong – WSJ

Why Small Businesses Are Getting LinkedIn Wrong – WSJ

How can a small company make the most of LinkedIn LNKD 3.54 % ?

The social network is an inescapable part of online life for working professionals. But much of the advice on how to leverage it is targeted at big names. Over and over, I see small businesses making mistakes on LinkedIn because they are patterning their strategies after approaches that work for larger companies with huge budgets, lots of brand awareness and extensive social-media systems.

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