What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email.

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