In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic. The post New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon appeared first on Search Engine Journal .
Video is the modern web browser’s medium of choice. And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. And that means you! And more importantly (no offence), your customers.
We’ve got a confession to make: We’ve been making a few rookie SEO mistakes within our own website.
For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn’t something that we’re entirely proud of. But even experts make mistakes, right?
Instead of shying away from these oversights, we thought we’d show you where we went wrong so that you don’t make the same mistakes.
How do you make effective, engaging content that gets people to take action? Take some lessons from Carlos Abler, leader of content marketing strategy for 3M Global eTransformation. At the Intelligent Content Conference, Carlos demonstrated how personalized content can not only change behavior but also transform lives.
He’s deep, he’s Greek and his beard is on fleek. Who are we talking about, folks? Aristotle — duh. And he’s the original gangster of landing page optimization (sorry, Oli Gardner!).
Philosophy buffs are all too familiar with Aristotle. But what about marketers? Sure, he’s, like, really dead, but Aristotle and his teachings are still relevant for marketers today.
Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping.
With so many solutions available, it’s difficult for marketers to navigate the marketing technology landscape and battle the paradox of choice.
The Oatmeal’s creator Matthew Inman posted a comic comparing having a baby to having a cat. For those who eschewed procreation in favor of raising felines, the comic is a (hilarious) validation. It also rings true for parents who have gone the baby route. The web-based comic went viral, racking up over 300,000 shares on Facebook alone.
I think of myself as a visual content junkie. Visual content tools never cease to amaze me, and lately I’ve realized the added benefits of embedding tools – how much more effective they make your visuals.
Why would you give up the option to integrate your visual content on your site? Why would you ask your readers to go elsewhere to view the content in its natural habitat?
That’s right, there isn’t a good reason.
Google has recently launched smart goals which means you can majorly growth hack AdWords campaigns if you know how. Here’s how to use them to your advantage. The post What Are Smart Goals? Google Analytics and AdWords by @Rocco_Zebra_Adv appeared first on Search Engine Journal .