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New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon

New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon

In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic. The post New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon appeared first on Search Engine Journal .

Read the source article at Search Engine Journal

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

We’ve got a confession to make: We’ve been making a few rookie SEO mistakes within our own website.

For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn’t something that we’re entirely proud of. But even experts make mistakes, right?

Instead of shying away from these oversights, we thought we’d show you where we went wrong so that you don’t make the same mistakes.

Read the source article at HubSpot Blog Homepage

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

How do you make effective, engaging content that gets people to take action? Take some lessons from Carlos Abler, leader of content marketing strategy for 3M Global eTransformation. At the Intelligent Content Conference, Carlos demonstrated how personalized content can not only change behavior but also transform lives.

Read the source article at contentmarketinginstitute.com

Aristotle: The OG of Landing Page Optimization

Aristotle: The OG of Landing Page Optimization

Typical Aristotle, amirite?”

He’s deep, he’s Greek and his beard is on fleek. Who are we talking about, folks? Aristotle — duh. And he’s the original gangster of landing page optimization (sorry, Oli Gardner!).

Philosophy buffs are all too familiar with Aristotle. But what about marketers? Sure, he’s, like, really dead, but Aristotle and his teachings are still relevant for marketers today.

Read the source article at Landing Pages

Add Jaw-Dropping, Interactive Visuals to Your Content: 5 Tools to Help

Add Jaw-Dropping, Interactive Visuals to Your Content: 5 Tools to Help

I think of myself as a visual content junkie. Visual content tools never cease to amaze me, and lately I’ve realized the added benefits of embedding tools – how much more effective they make your visuals.

Why would you give up the option to integrate your visual content on your site? Why would you ask your readers to go elsewhere to view the content in its natural habitat?

That’s right, there isn’t a good reason.

Read the source article at contentmarketinginstitute.com