This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. Next, we ponder the thinking behind IBM’s purchase of Ustream and the formation of a cloud business unit. Could this be part of a marketing technology play?

Read the source article at contentmarketinginstitute.com

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