How often do you take a step back from your day-to-day job to ask “why?”
It’s so easy to get caught up in the busy routine and forget why humans actually do what they do. On the consumer side, you might ask yourself, “Why am I drawn to cars that emphasize safety features? ” or “Why do I buy shampoo that claims it’ll make my hair feel soft? ” As a marketer, you might ask yourself, “Why do I think this marketing campaign will appeal to our personas?