I love the Super Bowl. It’s the best day to go skiing …
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. Next, we ponder the thinking behind IBM’s purchase of Ustream and the formation of a cloud business unit. Could this be part of a marketing technology play?
New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon
In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic. The post New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon appeared first on Search Engine Journal .
Read the source article at Search Engine Journal
So, we’re firm believers that your buyers should have several different options when it’s time to pay for their purchases. You don’t want to lose a sale just because you only take credit cards and your buyer only uses PayPal. What happens when buyers have way too many options for mobile and online payments?
What’s your company’s most distinctive trait?
What’s the most important thing your company does?
What’s the main reason people should do business with your company?
Do you know? Does everyone in your company know? Do your organization’s blog posts, podcasts, videos, emails, and other communications convey the answers to these questions in one way or another day after day?
2015 definitely was a remarkable year for social media. 1.49 billion monthly active users simply can’t be wrong – and that’s just for Facebook alone! Factor in the billion or so active users from YouTube, the 320 million monthly active users from Twitter, the 400 million registered users from LinkedIn, the nearly 200 million active Google+ users, the 400 million monthly active users from …
Over the past few years, we’ve seen content become more visual. Marketers have experimented with infographics, videos, and more — and they’ve made plans to keep it up this year.
In fact, 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.
For a while now, it’s been clear that Instagram isn’t just a social network for foodies and teenagers. In fact, according to Pew Research Center, a whopping 26% of adult internet users use Instagram.
Given the number of people using Instagram, it’s surprising how few businesses have adopted the platform — or even taken it seriously.
Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next. It’s just a matter of knowing what information you need and when to use it.
Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return.
Your site’s typically static pages are the most overlooked lead-generating secret weapon in your marketing arsenal. Consider the impact of website content changes for these organizations: