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This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. Next, we ponder the thinking behind IBM’s purchase of Ustream and the formation of a cloud business unit. Could this be part of a marketing technology play?

Read the source article at contentmarketinginstitute.com

New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon

New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon

In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic. The post New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon appeared first on Search Engine Journal .

Read the source article at Search Engine Journal

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Align All Your Messaging With This Simple (& Fun) Tool

Align All Your Messaging With This Simple (& Fun) Tool

What’s your company’s most distinctive trait?

What’s the most important thing your company does?

What’s the main reason people should do business with your company?

Do you know? Does everyone in your company know? Do your organization’s blog posts, podcasts, videos, emails, and other communications convey the answers to these questions in one way or another day after day?

Read the source article at contentmarketinginstitute.com

The Top 8 Social Media Trends to Watch Out For in 2016

The Top 8 Social Media Trends to Watch Out For in 2016

2015 definitely was a remarkable year for social media. 1.49 billion monthly active users simply can’t be wrong – and that’s just for Facebook alone! Factor in the billion or so active users from YouTube, the 320 million monthly active users from Twitter, the 400 million registered users from LinkedIn, the nearly 200 million active Google+ users, the 400 million monthly active users from …

Read the source article at Hospitality Net

10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic]

10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic]

Over the past few years, we’ve seen content become more visual. Marketers have experimented with infographics, videos, and more — and they’ve made plans to keep it up this year.

In fact, 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.

Read the source article at HubSpot Blog Homepage

3 Ways to Use Customer Behavior History to Predict the Future

3 Ways to Use Customer Behavior History to Predict the Future

Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next. It’s just a matter of knowing what information you need and when to use it.

Read the source article at HubSpot Blog Homepage

7 Ways to Make Boring Web Content a Lead-Generating Weapon

7 Ways to Make Boring Web Content a Lead-Generating Weapon

Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return.

Your site’s typically static pages are the most overlooked lead-generating secret weapon in your marketing arsenal. Consider the impact of website content changes for these organizations:

Read the source article at contentmarketinginstitute.com