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Why We Unsubscribed 250K People From HubSpot’s Marketing Blog & Started Sending Less Email

Why We Unsubscribed 250K People From HubSpot’s Marketing Blog & Started Sending Less Email

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.

We’re crazy, right? We must be crazy. We’re the same people who just recently blogged about how important growing subscribers is to increasing blog traffic. What gives?

Graymail. Graymail is what gives …

Read the source article at HubSpot Blog Homepage